Crayon's IBM Partner BRIEFING

Terminator or Terminated

Crayon Join Us While We Explore IBM Watson

When: Thursday 9th March
Where: Hursley House, Hursley Park Road, Winchester, SO21 2JN
Timings: 10am - 3pm 
Price: Free Event

Crayon along with IBM are hosting their first partner event in the UK. This unique event explores IBM Watson with senior IBM inventors talking about their extraordinary projects and around AI and its future. Discover how Crayon can help you to ensure you are compliant and optimise your software estate. This is an ideal opportunity to network with your peers to see how they are benefiting from new technologies and share experiences. We have also added an IBM Museum tour during the day - see where it all began for IBM.

About this event Thursday 9th March- 10:00am-3.00pm - IBM Hursley House, Winchester


  • 09.30 Registration
  • 10.00 Welcome and Introduction to Crayon and our Partnership with IBM

      Roger Perton, Channel Sales Director, Crayon UK

  • 10.15 Cognitive and Cloud Introduction
    • Watson APIs
    • Watson Explorer & demo
    • Watson Knowledge Studio

      Dot Vlasic, Watson Channel Sales Executive, IBM Watson Group

      Adam de Leeuw, Technical Consultant, IBM

      Ian Marshall, IBM

      Stefan Kwiatkowski, IBM

  • 11.45 Coffee Break
  • 12.00 Watson examples of Partners engaging with Watson successfully & What does success look like?

      Dot Vlasic, Watson Channel Sales Executive, IBM Watson Group

  • 12.45 Marketing IBM Watson

      Jacqueline Gallus, Business Partner Marketing, IBM Watson

  • 13.00 Lunch
  • 13.30 Building and Launching a Cognitive Space Probe with IBM Watson

      John McNamara, Senior Inventor, IBM

  • 13.45 IBM Compliancy with ILMT & Bigfix plus IBM Cloud capabilities - Softlayer & Bluemix 

      Erling Hesselberg, Vice President for IBM at Crayon Group

      Adam de Leeuw, Technical Consultant, IBM

  • 14.30 Optimise your IBM software estate with Crayon - how to get to the future quicker

      Roger Perton, Channel Sales Director, Crayon UK

  • 15.30 IBM Museum Tour

Register for Free Now

This is a free event, however spaces are limited so please book early to guarantee your place.

Speaker Erling Hessleberg

VP for IBM Technology

Crayon Group

Erling is VP - IBM Consulting for Crayon Worldwide. He has over 21 years experience with IBM by working with various IBM Business Partners throughout his career. His expertise and knowledge on IBM technology helps to drive Crayon’s SAM first, Cloud first strategy to our IBM customers, helping them to understand and manage their estate for maximum business benefits. Erling works with Crayon’s 23 subs worldwide and ensures their IBM software strategy is deployed tailored to each meet market requirements.

Speaker Roger Perton

Channel Sales Director

Crayon UK

Roger brings extensive experience in business and P&L management to drive Crayon’s growth strategy and oversee the UK channel sales function. He has a distinguished track record in the industry for constantly exceeding targets and motivating and directing high performance, international teams to success. Roger is aligning Crayon’s vision of creating a successful partner eco system where Crayon’s partners will be able to increase their profitability and market presence by utilising Crayon’s skills and expertise to enhance their own offerings.

Speaker Dot Vlasic

Watson Channel Sales Executive for Cognitive Solutions Sales


Dot Vlasic is responsible for running Watson Channel Sales and has a proven track record of over 20 years experience in sales leadership.  Her results oriented focus in building and sustaining key customer and partner relationships has resulted in numerous key wins and technical collaborations.  Dot is focused on critical areas of business ecosystems like cognitive, cloud, mobile, social, and analytics and how our business partners can monetise these areas for their business.

Speaker Adam de Leeuw

IT Specialist


Adam de Leeuw is IT Specialist based at IBM Hursley.  His current role is to work with IBM business partners, helping them integrate their software solutions with technology from IBM including cloud, cognitive and analytics.  His particular areas of expertise are IBM Bluemix, Watson Services, WebSphere Application Server, WebSphere Commerce and Sterling Order Management.  Adam has almost 20 years consultancy experience with IBM middleware and Java Enterprise Edition development, applied to industries such as retail, financial services and healthcare for IBM customers worldwide.

Speaker Stefan Kwiatkowski

Senior IT Specialist 


Stefan Kwiatkowski is a Senior IT Specialist in the Hursley Innovation Centre.  His current role involves integrating partner demos into the showcase Internet of Things (IoT) primarily using IBM Node-RED with the Watson IoT Platform.  He is also involved with Watson Explorer and Watson Knowledge Studio to enhance partner use of these products.  Prior to this, Stefan was a trusted technical advisor for a number of financial institutions who called upon his technical knowledge and project management skills to support their production systems - this involved coordinating the right technical people from both sides to resolve critical issues as they arose.  Stefan has a broad range of technical skills and enjoys creating solutions in face to face workshops/meetings with partners/customers.

Speaker Ian Marshall

IT Specialist


Ian Marshall is IT Specialist working at the IBM Hurlsey Innovation Centre.  His current role is to support business partners in creating solutions with Power Platform and Storage infrastructure and more recently, Watson Explorer.  Ian has over 20 years’ experience with IBM i, AIX, Linux/Linux on Power, PowerVM, Z virtualisation platform and Mainframe.  This encompasses IBM's on premises OpenStack cloud technologies and persistent availability solutions.  Ian has best fit knowledge of use cases for Watson APIs and continues to evolve his skillset in the exciting arena of cognitive computing.

Speaker Jacqueline Gallus

Business Partner Marketing, Watson


Jacqueline Gallus leads Global Business Partner Marketing for IBM Watson, helping IBM Business Partners realize the benefits of the PartnerWorld program, including Software CoMarketing, PartnerWorld University, and the Watson Beacon Award. Working with IBM Channels Marketing teams across the world, she helps business partners understand the value of Watson, leverage digital marketing assets, and participate in IBM events. She has over 20 years of sales, marketing, and channels experience with firms such as Bloomberg LP, Sprint Nextel, Lucent Technologies, and Arthur Andersen.