|The current state of the world is confusing; that is no secret. Most businesses are having to learn how to adapt to this 'new normal' in order to stay relevant and profitable. A particularly interesting sector to look at is the retail industry. As this Forbes article mentions, "even before the pandemic, the most profound behavioral change in commerce was the shift to digital shopping." Retailers were among the first group of industries that began to offer an online shopping experience to their customers. Thus it is interesting to note that the businesses who are having the most success during this global crisis are those who got a head start.
|Nowadays it is strange when a brand does
not have an online presence or a website
where customers are able to shop from the
comfort of their homes. One of, if not THE,
most prominent players in the online
shopping game is Amazon.
Amazon has gotten everything figured out
from beginning to end of the customer
shopping experience. Everything you look at
from the moment you start to shop is taken into consideration by the built-in artificial intelligence (AI) and machine learning (ML) algorithms.
While you continue to browse the massive catalog, a profile of who you are is being built on the backend. Your relative location, your interests, your needs, your past orders, etc. are all collected and interpreted in order to provide 'suggested' content, thus making your shopping experience a lot more personalized. And then when you finalize your order, you are given the means to stay informed on where your package is at all times and when it will be arriving.