Cloud Analytics involves capturing, processing and storing your analytical data in the cloud. By using the power of cloud-based services, companies that would otherwise be unable to access such systems can scale up and down on demand, using a pay as you go model.
Big cloud analytics is termed in several different ways, such as data analysis or BI (business intelligence). Many companies lose out on the benefits of the insights that can be gained from the data they are already collecting. It gets easily overlooked since they either don't have the reporting tools to unlock the information or they are just unaware that they have the information at all.
A simple truth is that often, "we don't know what we know." Big cloud analytics can be the key to exposing a vast amount of potential in your business.
Crayon can provide public, private or hybrid cloud solutions depending on your company's needs.
Public Cloud allows fast access to services on demand like virtual servers, data analysis and more. They are hosted on shared architecture to lower the costs. It is important to note that while the systems and tools are shared, the data is not and remains private.
Private Cloud is locked down to the company or organization using it. It is accessible only to your company and has additional security layers for increased privacy, which is an excellent option if security is your most important requirement. With a higher level of specificity, the cost is usually more than public cloud options.
Lastly, we have the Hybrid Cloud, which is, of course, a solution which includes services from both the public and private cloud options. It can often be the best choice to lower costs while still retaining privacy in the areas of business that need it.
Benefits of cloud analytics:
Cloud analytics offers an on-demand, pay as you go service, meaning there is often no need for costly upfront capital investment. If you are in the tech side of a larger business, this is great news for your finance team as there is no longer the need to try to budget for or justify major financial outlays. For smaller companies, it also means access to powerful analytics, turning big data into a reality, an option which would otherwise be impossible.
With cloud services, analytical models and data collection can be implemented incredibly fast, often in a matter of hours or days. You can even integrate with existing channels and infrastructure and centralize the data into one system to deliver unrivaled business intelligence. Without the cloud, this is a process that could take weeks or months.
Many traditional systems rely on set periods and only offer "after the fact" reporting. The cloud delivers real-time reporting with a wide range of on-demand reports you can run anytime. Having data at your fingertips when you need it results in better-informed decisions and ultimately a healthier bottom line for your business.