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AI webinar outlines key opportunities for businesses to leverage

In Consulting Services, Thought Leadership, Indirect Resellers, Direct Customers

Data is at the heart of every organization’s digital transformation journey and it’s crucial that organizations understand how emerging technologies such as AI can create tremendous opportunities.

Once businesses accept how vital big data is to their digital transformation, it’s also key for executives to know how to manage such changes.

“First of all, businesses should focus on the short-term and low-hanging fruit AI opportunities that are out there and build a solid data estate over time,” Crayon co-founder Rune Syversen said at a recent virtual Crayon Baltics event. "In the end it is all about data and the proficiency of data. It’s important to build a strategy on how you want to manage your data estate in the future and how you want to position yourself when it comes to public cloud.”

Crayon, along with Microsoft, hosted a live event called Why AI And Why Now, for industry leaders and C-level executives. Crayon is a leader in emerging technologies as Microsoft named it the No. 1 Partner of the Year in AI and ML. The recent, virtual event also was a kick-off to Crayon expanding to Lithuania, Latvia and Estonia as a part of its growth strategy in central and eastern Europe.   

All organizations are trying to find ways to drive value generation and many are smartly turning to technology to create new opportunities, bring efficiencies and more value on a much bigger scale. However, Anke den Ouden, Regional General Manager at Microsoft, says it’s key that executives realize that it’s more than leveraging technology.

“The greatest mistake that we see is people try to create new value by looking at technology alone for the answer,” den Ouden said. “But it is actually a lot about different things like vision, culture, unique potential and capabilities. It is a journey, not a master move.”

Businesses and technology are changing at a rate faster than ever before, and the most important part of that change is the people behind it.

“We need to put ourselves in a place of change management and understand that if it will not be managed, the future state might have a lot of holes in it and we might spend way more time by filling those holes with information and knowledge, rather than just having a clear change management procedures and clear future state,” says change management expert Audrius Martinkus.

Having that awareness is especially essential when AI is involved. Emerging technologies have become a crucial part of digital transformation and the industry has moved from learning how to use machines to how machines can learn from us. Machines that learn and become better over time can then amplify and extend our human capabilities.

 “AI is becoming the next big thing with cloud computing, availability of data and evolution of algorithms making this breakthrough,” says Myladie Stombou, Regional Director at Microsoft.

There are three things for AI to have the most value:

  • Businesses need to find a real pain point to work on, a business problem and not to shoot for the moon right away if it's first project in an organization.
  • Organizations should start with a concrete project and find AI champions in an organization.
  • Businesses should not go for prototypes, but try to find a real problem and deliver it in production.

“It is very important to think about this journey end to end,” said Director AI Centre of Excellence for Europe Florian Rosenberg. “Set clear KPIs and spend a little bit of time on settling how will you measure whether your AI or ML project is successful.”