End-to-end Mobile BI on any Device
SQL Server allows users to publish modern reports using Power BI or Excel 2016 to an iPhone, Android, or Windows phone and enable both self-service BI and mobility at a fraction of the cost of Oracle.
In-database Advanced Analytics
SQL Server delivers in-database advanced analytics at no extra cost, allowing customers to make better decisions with easy-to-use analytics tools that seamlessly combine enterprise data, external data, and unstructured big data. In comparison, many of Microsoft's competitors sell the same capabilities but as separate SKUs, increasing the customers costs even further.
On-premises & in the Cloud
As the first cloud-born database, SQL Server 2016 delivers consistent experiences both on-premises and in the Cloud with common development and management tools and common T-SQL. In comparison, Oracle's on-premises capabilities are strong but their Cloud abilities would tell a much weaker story.
*TPC-H 10TB non-clustered results as of 04/06/15, 5/04/15, 4/15/14, and 11/25/13, respectively.