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Crayon signs agreement with Australian retailer Winc

In Announcements, Software & Cloud Economics, Indirect Resellers, Direct Customers

(SYDNEY, Australia) -- Crayon, a global leader in digital transformation services, announces it has signed an agreement with Winc, a workplace solutions retailer in Australia, on a transfer of Winc’s software licensing business.

The agreement will enable Winc`s software and cloud customers to leverage Crayon’s expertise in cloud economics, licensing and cost-optimization services while also ensuring continuity on Winc's transactional software and cloud business.

I am looking forward to being able to offer customers the unique Crayon experience where we go beyond transactional operations and provide value-added services that help our customers get the most out of their IT solutions while saving costs

said Crayon CEO Torgrim Takle. “The Winc team is highly competent and with a proven track record that fits perfectly with our go-to-market model and footprint that Crayon has established in the Australian market over the last 18 months.”

Crayon started in 2002 in Oslo, Norway with an aim to help clients use only the software they truly needed. Through years of experience and growth, Crayon uses its expertise to guide customers on optimizing their entire IT estate.

The company advises organizations on every step of the digitalization transformation journey through a framework of reliable services such as software and cloud assessment and migration; software and cloud governance and optimization; support, and powering innovation through emerging technologies such as AI, IoT and Machine Learning.

Since Crayon opened its offices in Australia, it has exponentially grown. Fueled by a strong business model and ability to create true business value for its customers, Crayon continues to expand globally and the proposed agreement with Winc is part of that strategic growth.

“We are excited to welcome the Winc Software team, customers and partners to Crayon,” said Florent Bellahsene, Crayon Vice President of Asia Pacific. “Crayon customers locally and globally recognize the value of our unique services and software solutions and this agreement continues our acceleration to provide a suite of technology solutions for our customers in Australia.”

For more information contact:

Rhonda Robati, Vice President Sales and Operations, Crayon APAC
Tel.: +61 408 235 309/ Email:

David Bergendahl, Head of Marketing, Crayon APAC
Tel.: +65 8752 2774 / Email:


About Crayon:

Crayon helps customers build the commercial and technical foundation for a successful digital transformation journey through a reliable services framework allowing our customers to rightsize and optimize their IT estates to unlock technology’s potential and innovation. Headquartered in Oslo, Norway, Crayon has over 1600 employees across approximately 50 locations worldwide.