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Henkel Awards Operational and Strategic Software Asset Management (SAM) to Crayon

In Announcements

September 18th Crayon has taken over the Software Asset Management (SAM) for Henkel's main software suppliers with immediate effect. Under the terms of the agreement, Crayon will provide both operational and strategic software license management for the Group's clients and servers on a worldwide basis.

At Henkel, more than 53,000 employees work with a large variety of different application programs from various software manufacturers. As a result, complexity is high and on the increase, driven by digitalisation and the growing use of hybrid licensing models both on-premise and from the cloud.

The increasing complexity of software licensing also raises the risk of mis-licensing and mis-purchasing. This contradicts the Group's efforts to ensure licensing compliance and to optimise software procurement and maintenance.

Following a lengthy selection process, Henkel decided in favour of Crayon as the world's leading consulting and service company for software licensing. Decisive factors were, above all, successful work in license management for major international corporations and many years of experience.

Throughout its strategic cooperation with Crayon, Henkel is pursuing the following objectives:

  • Transparency of deployed software products and existing usage rights
  • Ensuring license compliance
  • Optimisation of software licensing

"Together with Crayon, we want to ensure that Henkel is properly licensed and able to stand up to the legal review of manufacturers and auditors," says Irmgard Arends-Koch, Head of Service Integration at Henkel and responsible for the Group’s license management within Integrated Business Solutions. "We are pleased to have Crayon at our side as a strong and experienced partner."

The common interest in achieving efficiency gains is also reflected in the services' remuneration model, which rewards both actual savings and proven cost prevention.

"Based on our know-how and powerful tools, we support Henkel in all relevant areas of software asset management," says Jürgen Wiederroth, Managing Director of Crayon Germany. "We are delighted to contribute our experience and expertise to yet another prestigious, innovative DAX-listed company."

The Growing Importance of SAM

As digitalisation progresses, software asset management is becoming an increasingly strategic issue for large and medium-sized companies. Analysts estimate that software spending will account for ten percent of an enterprise's operating costs (OPEX) by 2020. This is a fivefold increase since 2000 and twice as much as in 2015.


About Crayon:

Crayon specialises in supporting customers across all industry sectors with complex local, regional and global IT estates. Our mission is to help our clients navigate a complex, hazardous technology landscape to ensure they come out on top.

 Already a global leader in IT and digital transformation service​s, we operate the largest independent 'cloud economics' practice in the world.

 We are trusted technical advisors to many of the world's leading organisations and through our unique people, tools and systems we help optimise our clients' ROI from complex technology investments.

 Headquartered in Oslo, Norway, the company has over 1,300 teammates in offices worldwide.


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About Henkel

Henkel operates globally with a well-balanced and diversified portfolio. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies. Henkel Adhesive Technologies is the global leader in the adhesives market – across all industry segments worldwide. In its Laundry & Home Care and Beauty Care businesses, Henkel holds leading positions in many markets and categories around the world. Founded in 1876, Henkel looks back on more than 140 years of success. In 2017, Henkel reported sales of 20 billion euros and adjusted operating profit of around 3.5 billion euros. Combined sales of the respective top brands of the three business units – Loctite, Schwarzkopf and Persil – amounted to 6.4 billion euros. Henkel employs more than 53,000 people globally – a passionate and highly diverse team, united by a strong company culture, a common purpose to create sustainable value, and shared values. As a recognized leader in sustainability, Henkel holds top positions in many international indices and rankings. Henkel’s preferred shares are listed in the German stock index DAX. For more information, please visit


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